V Beauté

Before the age of 30, Julie Macklowe managed a multi-million dollar hedge fund, was a fashion socialite, a mom, achieved “It Girl” status, and lived an on-the-go lifestyle. After years of searching for skincare products that could make a difference, meet her daily multitasking needs, be luxurious, sensual, yet results-driven, she realized nothing like that existed and began her journey to re-invent serious skincare for the modern woman. Intense research and extensive networking—the tools of her financial world success—helped Julie find the rarest botanicals and the most advanced skincare bio-technology that would focus on the dramatic delay of aging skin. Julie found and partnered with CRB High Performance Lab of Geneva, Switzerland, a world leader in innovative skin treatment, and started working with their top molecular scientists. These scientists introduced Julie to the Swiss botanical stem-cells from the Alpine Rose plant, one of the Longevity Botanicals that have developed near miraculous anti-aging abilities as they’ve adapted over centuries to the harsh conditions such as cold, UV and severe dryness in the High Alps.

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